Kolva is unique in connecting field sales activity directly to financial results. Revenue attribution and cross-intelligence let you answer the question every leader asks: which actions actually drive revenue?
Cross-Hub Intelligence: Field + Finance
Most platforms keep sales and finance data in separate silos. Kolva's cross-hub intelligence engine correlates them:
- Visits to revenue — See which client visits led to orders, and how much revenue those orders generated.
- Pipeline to cash — Track deals from the pipeline through invoicing to actual cash collection.
- Activity to outcome — Correlate rep activity metrics (visits, calls, follow-ups) with financial KPIs (revenue growth, margin improvement, DSO reduction).
Pro tip
Cross-hub intelligence works best when both Field and Finance hubs are active. If you are only using one hub, you will see partial attribution based on available data.
Revenue Attribution to Reps & Segments
The Revenue Attribution view breaks down your total revenue by the people and segments that generated it:
- Navigate to Finance > Revenue Attribution.
- The By Rep tab shows each sales representative's contribution: revenue attributed, number of deals closed, average deal size, and conversion rate.
- The By Segment tab breaks revenue into your client segments (A/B/C or custom segments), showing which segments generate the most value.
- The By Product tab shows revenue by product line, helping you identify your highest-performing offerings.
Attribution uses invoiced revenue from your ERP, mapped to deals and orders in the Field hub. This gives you ground-truth financial data rather than pipeline estimates.
Cross-Subsidiary Opportunities
For multi-entity groups, Kolva's cross-subsidiary intelligence engine detects opportunities that span entities:
- Client matches — A customer of subsidiary A is identified as a potential prospect for subsidiary B, based on fuzzy name matching and industry overlap. Confidence scores help you prioritize.
- Product gaps — A product sold successfully by entity A to 3+ clients is not being sold by entity B in a similar market. The AI explains the opportunity and suggests next steps.
Note
Cross-subsidiary intelligence requires opt-in per entity for GDPR compliance. Enable it in Settings > Group > Cross-Intelligence for each participating entity.
AI-Powered Insights
Beyond raw attribution numbers, the AI generates actionable insights:
- Revenue drivers — Which activities, products, and segments have the highest correlation with revenue growth.
- Efficiency analysis — Revenue per visit, revenue per rep hour, and other efficiency metrics that help you optimize resource allocation.
- Trend alerts — Notifications when attribution patterns shift significantly — for example, when a previously top-performing segment starts declining.
- Weekly summaries — The cross-intelligence engine runs weekly, generating a digest of the top 20 opportunities by type, delivered to your dashboard and via push notification.
Important
Revenue attribution accuracy depends on consistent deal tracking in the Field hub and timely ERP syncs. If a deal is closed but the invoice has not synced yet, the attribution will update when the sync completes.